Not everyone can realize the American Dream of owning their own successful franchise business, but that's exactly what Larry and Sandi Faria have committed to do. Making that dream accessible to others while at the same time adding a new dimension to their own dream.

Taco Palace began in 1985 when Larry Faria developed a partnership with an experienced Taco Bell store opener and trainer. Larry pulled together information from several national franchises, but was not satisfied with the majority of their ideas and restrictions. He found most of them to be over-priced, too restrictive, and to require construction and startup costs that would sink franchisees in debt for many years. A new and unique franchise concept was created with "Low Overhead", "Low Royalty Fees", "Protected Territories", and "People Helping People". This new concept quickly spread through word of mouth enabling them to open many franchise units in the Midwest.

In 1999, Taco Palace established an internet presence, expanding their business opportunity to franchise-seekers everywhere. Today Taco Palace continues to give franchisees the personal attention and service needed for success..

Founder: Larry Faria
Larry Faria remained our Founder in 2003 with the reorganization into Taco Palace National Franchise LLC. Mr. Faria is also a shareholder and served as Founder of Taco Palace, Inc. since 1985 and Taco Palace Franchising Corporation since 1997.

Vice President: Matt Deves
Matt Deves became our Vice President in 2003 with the reorganization into Taco Palace National Franchise LLC, and was the Store Developer of Taco Palace Franchising Corporation from 1997 through 2003. Mr. Deves is in charge of national store development and training for new openings.

Treasurer/Secretary: Sandi Faria
Sandi Faria is Secretary/Treasurer of Taco Palace National Franchise LLC. She is also a shareholder and served as Secretary/Treasurer of Taco Palace, Inc. since 1985 and Taco Palace Franchising Corporation since 1997.